EASTWEST PR | Client Social Media Release

http://www.youtube.com/watch?v=zm_BkYWquZY http://oe-menshealth.blogspot.com/ In a recent video interview, Professor Peter Lim, Medical Director of Andrology, Urology & Continence Centre at Gleneagles Hospital Singapore, speaks about the various treatments for testosterone deficiency. Professor Peter Lim is also the president of the Society for Men’s Health Singapore. EASTWEST PR designed a Social Media Release (SMR) for Orient Europharma to create awareness about the newly launched gel-in-sachet treatment for testosterone deficiency (Hypogonadism / Andropause / Male Menopause). We interviewed the experts on-site, edited the video, created a micro-site, published the content, and syndicated it all over the internet (in various discussion groups and social media networks).

Key elements of a typical SMR would include:

  • A clean, simple layout
  • Video/Photo/Sound-bite
  • Spokesperson(s) Biographies
  • Media Contacts
  • Transcript/Press Release
  • Links to corporate website / external resourcesOrient Europharma SMR

Once you’ve created and published the content,what comes next is marketing it to various online and offline channels through a direct mailer, email media pitch, LinkedIn Groups, Facebook Pages, Twitter, Social Bookmarking, Blogger relations, YouTuber relations, etc. Through this laborious process, we are able to reach circulation figures of over 100,000, which can possibly compete on the same level as the readership of some trade magazines and small publications. However, that does not mean that we do not reach out to offline media journalists, as the value and credibility of getting covered in the Wall Street Journal or Forbes, still outweighs the viral reach of online channels. The SMR holds the potential as an interactive pitch that can be used to engage journalists and the media. In a world that is becoming increasingly bombarded by audiovisual and multi-dimensional content and experiences, why should your engagement with the media remain 1-dimensional? For more information on Social Media Campaigns, please email us at pr@eastwestpr.com

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