EASTWEST PR secures speaking opportunity for SCIEX in Thailand’s Asia Beverage Conference

Building thought leadership in APAC

Situation Analysis:

SCIEX is a leading life science organization that enables scientists and laboratory analysts to find answers to complex analytical challenges. Headquartered in Framingham, Massachusetts, The company’s global leadership and world-class service and support in capillary electrophoresis and liquid chromatography-mass spectrometry have made it a trusted partner to the thousands of scientists and lab analysts worldwide who are focused on basic research, drug discovery and development, food and environmental testing, forensics and clinical research.

Facing the challenge of being a relatively unknown player in Asia Pacific, the company was looking to build brand awareness amongst key stakeholders in APAC, particularly in the Government, Healthcare and Education sectors.

The Approach:

To build upon thought-leadership efforts in the APAC region, through interviews, bylined articles, case studies, EASTWEST secured speaking opportunities for senior spokesperson, Jason Neo, Director, Marketing and Applications, Rest Of ASIA, SCIEX, such as the one at Asia Drink Conference 2018 held in Bangkok, Thailand, which saw more than 2,500 exhibitors and 60,000 visitors.

Results Achieved:

SCIEX spokesperson secured a prime speaking slot at Asia Drink Conference to share about Beverage Safety: Trends and Technology.