How Emotional Quotient Affects Your Work in Public Relations

Figure 1 – Image taken from: IQ or EQ: IQ alone is not enough to gauge how well you will do in your life and career. EQ plays an important part also. Psychologists generally agree that among the ingredients for success, IQ counts for roughly 10-25% while the rest depends on everything else, including EQ. In every given working environment or landscape where you have to work with internal or external partners, Emotional Intelligence, or Emotional Quotient (EQ), coupled with Intelligence Quotient (IQ) plays a vital role in your survival and even success at the workplace. EQ, as defined by Howard Gardner, the influential Harvard theorists, is “the level of your ability to understand other people, what motivates them and how to work cooperatively with them.” EQ comprises of 5 categories, self-awareness, self-regulation, motivation, empathy and social skills. It is necessary to briefly touch on them to have a better understanding of EQ. Figure 2- Imagine taken from: Self-awareness is the ability to understand an emotion and its effect as it happens is the key to EQ. Another key aspect is to be able to self-regulate ones emotions. This usually involves self-control, ability to take responsibility for one’s own performance, ability to maintain one’s integrity and honesty, being open to new ideas and handling change with flexibility. Empathizing with others and motivate them and yourself is determined by the social skills you possess. Some social skills which are key to EQ include but not limited to are, communication, leadership, influence, conflict management, teamwork, building bonds, collaboration and cooperation. How EQ affects Public Relations: With the growing demands of clients and the media that never sleeps, EQ starts to take a more prominent and significant role in the Public Relations (PR) Industry. Clients are engrossed in their social media presence and how they appear to public. PR pros are expected to act as a brand’s voice with objectivity and authority, and be a master of communication, at a moment’s notice. Individuals who possess higher EQ often function better in group settings. In every office setting, the ability to work together as a team is paramount to success, and PR professionals are always working with the team, or within the agency or with clients. The professional environment of public relations professional requires them to possess EQ to be successful at the work place. While not everyone is born with the best of EQs, it doesn’t mean that we shouldn’t actively try to acquire the skillsets necessary to function better in the PR industry. Individual can change and improve their EQ level by practicing certain habits, like more active listening and showing empathy. EQ is malleable and because of that PR professionals must understand how to improve themselves before improving the workplace. When there is a team of high EQ PR professionals working together, they tend to achieve great success because of higher productivity and lesser conflicts. Team leaders with amazing educational backgrounds, might have difficulty understanding their team or even relating to different individuals in the organization. This is where EQ comes can help. Ensuring Continued Success: Looking to the future, EQ plays an important and essential role in the organization’s success. PR companies should ensure there is a renewal program which includes a strong mentorship program. Whilst the seasoned veterans are able to inculcate industry skills to the fresh graduates, they can also learn a thing or two about the benefits of EQ because of the exuberance and energy they bring along. While this article focuses mainly on the PR industry, the concepts and ideas can be extracted and applied in any industry where team work is important. To change the words of Ben Parker (Spiderman’s uncle), “With great Emotional Quotient comes success.”

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