How Social Media Monitoring Can Grow Your Business

In this video Social Media Examiner interviews  Amber Naslund, co-author of the new book  The Now Revolution and VP of social strategy at  Radian6. Amber shares why social media monitoring is so important and  what you need to monitor to get the most value out of your social media activities. You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video. Here are some of the things you’ll learn in this video:

  • How to find out what people are saying, what your competition is doing and what’s happening in your industry
  • How to tie your monitoring back to metrics to measure social media results to improve awareness, sales and loyalty
  • What the Red Cross does right in social media
  • How blogging and social media impact your metrics
  • Whether controversy is a good idea on your blog
  • Where to learn how to integrate social media into your business

Click on the link to watch Amber Naslund video interview from Michael A. Stelzner on Vimeo. Source: Social Media Examiner

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