How the device in your hand can be used to build your personal brand

By Jim James,

Founder EASTWEST PR and Host of the SPEAK|pr Podcast

Technology continues to make life easier, and it’s reached a point where entrepreneurs can now build their personal brand simply by using apps on their mobile phones, most of which are free or can be upgraded to get more value-added features. A large part of what entrepreneur do involves pursuing a vision of serving customers and a community with their business, and using their phones which already contain a database of customers, partners, suppliers, and teams on apps like WhatsApp, WeChat, Facebook, or the contact list, one already has that community with them and they can build their brand wherever they go. 

Tools and technologies for content creation on a mobile phone

JibJab (Photo from Wikipedia)

Content creation on a mobile phone is really simple. Most phones nowadays are equipped with necessities like a camera, a voice recording app, and an app for taking down notes, and both the App Store and Google Play store have a vast number of apps available to make content more engaging. JibJab can take someone’s face and place them on eCards, popular music videos, and dancing GIFs. PhotoFunia is an app that can turn photos into backdrops of buildings or billboards and add special effects too. VideoAsk is another app, and this can record a video and send it to anyone on the phone’s contact list. For audio, there’s the voice memo and apps like Rev and Otter. For video, Loom is one option that can record the screen as well as the audio, and it’s easy to share the recording with others through a link. It’s even possible to add notes or comments on the video. Photos, text, audio, and video – these can be created, modified, and shared all from the mobile phone. 

For hosting events, there are apps like Meetup or Eventbrite on which photos, videos, and other content can be uploaded to the app and then an event can be created. One can then use Buffer, Zoho Social, Socialbakers, or Hootsuite to connect and directly link all the social media platforms to automatically distribute the content. Undoubtedly, the phone has now become a device for content creation. It’s so easy to take photographs, write text, record audio, convert audio to text or vice versa, and to film videos.

Since content doesn’t last long (a post on Twitter might only last for about 90 minutes and a Facebook post about two hours depending on the frequency), for entrepreneurs, continuous content creation should be the new strategy. The photo, audio, and video quality on phones is now at a level where everything can be done on it and high-tech equipment isn’t always necessary. One can easily record a video, upload it to Vimeo and then it will appear across all social media channels. It’s all about linking these channels together using one of these aggregation apps like Buffer or Zoho Social and creating content that appeals to the different audiences and touches on the various aspects of a person’s life. 

Different kinds of content for different platforms

Photo by Sara Kurfeß on Unsplash

One of the areas content could be about is the professional expertise or what one does for a living. Another dimension is their personal side, such as showing the kind of activities one does when they’re not working, and this helps to build the personality of the person. Another dimension is the person in a professional context but is not at work, for example, at a business networking function, a conference, a trade show, or a seminar. That can be shared with others by participating on Zoom and sharing about it or using Otter to produce a transcript. An extra dimension is showing others the broader family and sociocultural context. These kinds of content can all be shared with others at different times and using different channels, first analysing the content if it’s personal or professional and determining what platform a particular piece of content would best go on.

For anyone wondering how to build a personal brand without necessarily sitting down and writing press releases, it is possible even by just using a mobile phone. For most companies, the mainstream media is not interested because the business isn’t big enough, so the owned media channels are the main avenues of communication, and the hero device is the device in your hand. With it, business owners or entrepreneurs can give a glimpse into their lives as they build their brand, and the goal is to find the intersection wherein someone else is interested in the same thing and possibly want to collaborates, either as a customer, a partner, or a member of staff. By posting more frequently and with different kinds of content, it jolts the memory of people who see those posts, because they may have a related interest.

The journey and everyday life of an entrepreneur is dedicated to providing service to others, and that journey can be shared with integrity and honesty, and also with a little bit of humor. There may even be others who want to go on that journey as well. And so, the device in your hand is a great way to build your brand, because it’s always on, it’s an amazing communication platform, and it already has within it the connections that matter, so make the most out of that device and share the value that your business can bring to others.

 

This article is based on a transcript from my Podcast SPEAK|pr, you can listen here.

Cover Photo from Bagus Hernawan on Unsplash

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