Iceberg Interactive – A company into video game publishing based in Haarlem, Netherlands known for publishing games of independent developers wanted EASTWEST PR to carry out a publicity and social media campaign for the launch of their latest game – Oriental Empires.
EASTWEST PR planned Iceberg’s publicity strategy to suit the gaming market, since the company was launching the game – Oriental Empires. The PR agency’s main strategy was to garner attention of media and social media KOLs (Key Opinion Leaders). The team at EASTWEST PR planned and carried out various steps to ensure media attention by disseminating a press release that was translated as well. A trailer of the game was also translated and promoted.
The agency liaised with social media KOLs and journalists to ensure they could try out and experience the game first. On September 14, 2017, the EASTWEST PR held a press release to announce the launch of Oriental Empires in China. The content was translated to local Chinese and distributed to relevant media houses. The agency translated a trailer and uploaded it on four major video platforms including: Bilibili, AcFun, Youku, and 17173. Further, six game keys were shared with six key social media and journalists.
EASTWEST PR successfully garnered coverage of Iceberg’s Oriental Empire in 23 media publications by translating and conducting a press release on the day of the launch. Some of the media outlets that published this press release were Baidu Tieba (Steam), DuoWan, Game Bus, Gamer Port, Gamer Sky, Games Info, Ifeng Gaming, etc. Moreover, Chuapp wrote a game review article that resulted in positive feedback from users. Additionally, 17173 and two more social media KOLs published positive reviews for Iceberg’s Oriental Empire.
The public relations agency translated one trailer of Oriental Empire and uploaded it on four mainstream media platforms. Bilibili gained 5589 views, 60 favorites, and 24 comments. AcFun garnered 184 views, Youku Toudu attracted 2856 views, and 17173 gained 90 views.
EASTWEST PR took further steps to give ten game keys to Chuapp’s Weibo campaign, which was held between November 01 and November 05, 2017. There were 260 participants overall and 10 winners were announced. Meanwhile, the six game keys that were shared with six social media KOLs resulted in positive feedback. Chuapp’s positive review on the new game came after it was tested by the media outlet. This particular review article gained more than 3,000 likes and 299 comments in two days. Meanwhile, Bilibili, stated that the game is very interesting and the chief editor of Sina Gaming wrote that the amount of historical information in the game was impressive.
Iceberg has further benefitted from EASTWEST PR’s efforts as Chuapp has expressed interest in running a Weibo campaign on its official Weibo account to promote the game in China.
About Iceberg Interactive
Iceberg Interactive is an independent video game publisher, founded in 2009 by an international group of games industry veterans. Headquartered in Haarlem (just west of Amsterdam), Iceberg understands and addresses the global digital market for videogames, without dismissing traditional retail.
The company has distribution partners everywhere, they know where the market is headed, and swiftly adapt to change. Staffed with avid gamers, Iceberg works closely with an international assembly of game developers, releasing top quality games on PC and console. Iceberg has garnered attention with acclaimed releases in recent years, including the ‘Killing Floor’, ‘Endless’, ‘StarDrive’ and ‘Starpoint Gemini’ franchises. Our 2016-2017 line-up comprises of 15 brand new games, including Killing Floor 2 (PC and PS4), Gas Guzzlers Extreme (Xbox One), Oriental Empires (PC), Starpoint Gemini Warlords (PC) and many other promising titles in the genres of strategy, simulation, action and adventure.