Inbound Marketing In Asia – Why Social Media Matters More

Picking The Right Toothpaste We all know the buzzwords of this year – Twitter, Facebook, Sina Weibo – but do we really know how wide and deep these services go? In this article we’re going to learn more about the affect of social media, especially in Asia. Social media and inbound marketing in Asia has quickly grown into a service that is as much a daily routine for users as brushing their teeth. In addition to supplying the end user with a social outlet for their online personalities, social media is increasingly becoming a marketing hotspot. The realm of social media is where you can quickly and cost effectively reach the people you want to reach. This all may sound like common sense to you, but HubSpot has put these ideas into document form succinctly expressing them. Some topline highlights of their January 2011 survey of 644 professionals familiar with their business’ marketing strategy:

  • Inbound marketing oriented organizations’ cost per lead is 62% lower than traditional outbound marketing oriented organizations
  • Inbound marketing in 2011 had a 17% greater share than outbound marketing in terms of lead generation budget
  • 57% of companies who blog said they acquired customers directly from leads from their blog
  • From 2009-2011 the percent of business that blog grew from 48 to 65
  • 85% of businesses rated their blog as "useful," "important" or "critical" – 27% rated it as "critical"

It looks like the trend of social media isn’t going away any time soon – it’s only becoming a stronger medium. So what does this all mean for you? It means that you need to pick the correct metaphorical toothpaste to match the consumer’s toothbrush. Users are picky – some only like mint-flavored and some like plain. But one thing is clear – each year more and more people are brushing their teeth. Allusion aside, guess which region has grown and will continue to grow the most? Internet Usage By Region 2000-2010 Just like social media has had a huge impact on marketing, so already has the surge of internet users in the Asia Pacific region. Luckily, EASTWEST PR is here to take you through step by step; because brushing your teeth isn’t going out of style.

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