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Jim James

Founder & Chairman

Jim James is the founder of EASTWEST Public Relations Group. He moved to Singapore in 1995 and then to Beijing, China in 2006. In 2019 Jim returned to Bath, UK, to ensure his daughters receive a British education.

Since 1995 Jim has provided both tactical and strategic counsel to over 50 clients, specialising in B2B technology communications.

James is also the Chairman of Eggplant Digital, an Internet marketing company which uses open source technologies to enable clients to go live in 21 days.

He was an active member of the the British Chamber of Commerce in China Executive Committee, serving as Vice Chair from 2017-2019. Jim was founder of the British Business Awards in 2008 to celebrate British ‘Innovation, Enterprise and Endeavour.’ He was Chairman of the Awards in 2018.

As an entrepreneur Jim served on the Board of China Entrepreneurs from 2006 to 2007 and co-founded the Beijing chapter of the global Entrepreneurs Organization.

He also established the Morgan Motor Company import business in China, and created the British Motorsport Festival.

Work history

2014 October – presentInterim CEO of Lotus cars China
2011 – presentManaging Director Morgan Cars Limited (Hong Kong)
2008 – presentChairman Eggplant Digital (Beijing)
1995 – presentManaging Director EASTWEST Public Relations (Singapore & Beijing)
1992 – 1995AMS Neve (UK)
1990 – 1992Carrs Foods (UK)


DipM Chartered Institute of Marketing UK (1991)
BA (Hons) 2:1 Manchester University (1990)

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