Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business Council in London on 28th November by Christian Dougoud, Associate Director at EASTWEST PR. Click on the ‘download” button or  look at the slides here below:

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