Mavenir announces 5G Core Network and Cloud RAN solutions at 5G Asia

Mavenir a leading software network provider and pioneer in the 5G technology briefed EASTWEST PR on its requirement to leverage its participation at the 5G Asia program in Singapore. The company looked for a strategic communications outreach program to enhance its presence amongst its stakeholders.

Based on Mavenir’s requirement, the agency came up with strategy to ensure the company’s achievements are highlighted and create a valuable position amongst stakeholders.

The PR team arranged for three interviews across the Asia Pacific region including Australia and Singapore. Mavenir’s spokespersons were interviewed by:

  1. KNect365 TMT
  2. Telecom Times
  3. Frost and Sullivan

Further, EASTWEST PR successfully arranged for two analyst briefings with Gartner and Frost and Sullivan. Mavenir’s spokesperson Ian Pattison had a face-to-face interview with Gartner’s Fong-King Yew while a telephonic briefing was held with Quah Mei Lee from Frost and Sullivan.

The agency ensured that it was a step ahead in promoting Mavenir’s contribution to the industry by developing a byline article titled, “The Push for 5G and What it means for Network Economics” and secured an opportunity for publishing this article with The Fast Mode.

A successful press release was arranged with the Singapore media for Mavenir at the 5G Asia event by the PR team. The press release was titled, “Mavenir announces 5G Core Network and Cloud RAN solutions providing full end-to-end 4G LTE and 5G-ready Networks”.

Additionally, the agency’s China team also held a press release titled “Sprints Selects Mavenir for NFV Cloud Deployment”. The release was translated to Mandarin.

EASTWEST PR successfully secured 68 clippings with the combined effort put in for media interviews, the bylined article, and both the press releases. Apart from publication of the bylined article and the interviews, the press release conducted at the 5G Asia event resulted in coverage by various other publications including: The Tech Revolutionist, Bloomberg (Terminal), Dow Jones (Terminal), Asia One, Free From Threads, The News Bite, etc. Meanwhile, the press release that the agency conducted in China resulted in publications with numerous Chinese publications such as China Development Advices, DB Power, Sina, Quamnet, Business Wire, MRCJ CN, etc.

Overall, EASTWEST PR ensured the Mavenir garnered specific attention at the 5G Asia event. It worked successfully by meeting the niche requirements that the company put forth. This was achieved by the agency through its efforts in thoroughly understanding Mavenir as a company and also understanding its achievements, market position, and future goals.EASTWEST PR successfully secured 68 clippings with the combined effort put in for media interviews, the bylined article, and both the press releases. Apart from publication of the bylined article and the interviews, the press release conducted at the 5G Asia event resulted in coverage by various other publications including: The Tech Revolutionist, Bloomberg (Terminal), Dow Jones (Terminal), Asia One, Free From Threads, The News Bite, etc. Meanwhile, the press release that the agency conducted in China resulted in publications with numerous Chinese publications such as China Development Advices, DB Power, Sina, Quamnet, Business Wire, MRCJ CN, etc.

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About Mavenir

Mavenir is purpose-built to redefine mobile network economics for Communication Service Providers (CSPs). Their innovative solutions pave the way to 5G with 100% software-based, end-to-end, Cloud Native network solutions. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC and Cloud RAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers. They embrace disruptive, innovative technology architectures and business models that drive service agility, flexibility, and velocity. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir offers solutions to CSPs for revenue generation, cost reduction and revenue protection.