By Jim James
Founder EASTWEST PR and Host of The UnNoticed Show podcast
Defining and making meaningful work practical is the goal of Tim Olaore. In this article, we will explore his journey and his show. Hopefully, this will help those who aim to traverse similar paths with Tim, otherwise known as “Mr. Meaningful Work.”
Tim Olaore’s Late Afternoon Show
Tim’s show is entitled the Late Afternoon Show. In the middle of the pandemic, he thought of a creative way to talk to interesting people and have fun. Also, he had always been a fan of well-known late night shows hosted by the likes of Jimmy Fallon, Trevor Noah, and Jimmy Kimmel.
Tim saw them do it remotely and have fun with it, and he felt entertained by it, but he had a slightly different approach for his show, although it’s similar to a late night show where they play a game and have fun. Of course, this involved audience engagement. With all these in mind, Tim created the Late Afternoon Show in his attempt to talk to intelligent people and get their definitions on the idea of meaningful work.
Once they invite someone on his show, someone helps him come up with jokes about current events, politics, and the like to get the audience warmed up. And then, they have the guest come on. After introducing themselves, they play a game with the live audience that’s streaming along with them. Some games that they do are charades or someone having an act. Some guests do two truths and a lie, or Pictionary.
Why “Mr. Meaningful Work”?
Photo from LinkedIn
Currently, Tim is working in leadership development at an extensive healthcare system in the United States’ West Coast. As part of a leadership development organisation, he leads a leadership residency program. This includes folks coming out of college, into healthcare, and trained to enter leadership positions. This is a two-year program, and Tim also leads the internship. In their sophomore or junior years, college students are spending their summer with Tim and hopefully coming back into their program as they build their pipeline of leaders.
To get to where Tim is now, he took a wild journey, from entrepreneurship to gig work, and at some point, he was working for his wife. It was a journey of self-discovery and finding out what he loves to do, because he would want to leave or take jobs based on what he enjoyed doing. In 2020, creating video content served as his creative outlet. He wanted to focus on knowing how folks find out what they’re excited about in the job or the work they’re doing.
“Meaningful work” is a term that’s been thrown out so much, but it didn’t have a lot of practical application. It’s more of a nebulous idea, according to Tim. He acknowledges that he is not an expert, and so his goal was to explore defining and making meaningful work practical. He got his definition from Jeff Hoffman, a previous CEO of Priceline. He said that meaningful work is work that is impactful and fulfilling.
Growing an audience: Challenges and solutions
Tim is still in the process of experimenting. He feels that he can engage and have interviews and conversations, and the ability to connect with somebody and have a meaningful conversation is a skill that he has been able to practice over the years.
When Tim started, he invited his friends and some folks with a level of influence, whether they were a micro-influencer or a major influencer. He gathered them to have a conversation, and at the same time, Tim also wanted to see what folks were saying simultaneously. The original idea is to talk to people and get two channels of feedback, the person you’re talking to who’s helping you learn and the people who are watching and contributing in the comments.
This was a great way to engage with the audience while engaging with the guest. Tim was limited to that model of a live interview, but he says you may be able to get live interactions and answer questions to add value at the moment. This is opposed to the traditional ways of a recorded podcast where you send it out and people can download them. Only then can they only email or send comments. Meanwhile, Tim wanted to capture a live feedback loop.
Tim continued to build his preferred setup with Instagram. Eventually, he moved to LinkedIn. He was then able to multistream for LinkedIn and Facebook and to YouTube live as well. With this, he can get multiple feedback inputs. When folks can’t catch it live, they can still watch it later and then add their comments or add their feedback later. So, the most significant thing was how you get to engage and get feedback from the audience as quickly as possible.
Knowing the podcast platforms
There are various platforms, but Tim uses StreamYard. Here, he can multicast or multistream to LinkedIn, Facebook, and YouTube. There are several other multistream platforms out there, but for him, it helps capture folks on a wide range. Zoom can also provide a way to livestream to Facebook and YouTube. But with Steamyard, you can record to the camera that is connected to the various platforms. Then, it will be streamed live on those platforms.
For marketing, Tim suggests inviting people on Facebook or LinkedIn. He found out that it is more successful if you get the guest to promote it, and they can bring it up on their tribes. After the show, Tim does a recap where he will mention three takeaways or highlights. Then, he will put a screenshot of the most exciting time of both of them laughing or enjoying. This encourages people to come and check them out next time to see all the fun, energy, and good vibes. Eventually, this gets his audience to promote with and for him.
Currently, Tim sends out his podcasts in video format. Eventually, he will take all the audio and put it in an audio-only platform like Spotify and Apple. Also, he transcribes these to a traditional podcast for future use. Some impromptu podcast theaters are also possible. These are very interesting. For Tim, these new formats and content give guests what they are looking for.
Photo from Pearl Lemon Leads
In the early days of Tim’s podcast, he looked for people with big LinkedIn or Instagram audiences to achieve his desired reach. He would then formulate the conversation to fit what it is that they were doing. He looked for business leaders, tech leaders, communication experts, and others.
He’s now taking a different approach, because now, he can define his meaningful work for folks who are still on the journey. Somehow, these folks are still in the process, and they have not landed at that plateau of success. For his next season, Tim will demonstrate the meaning of meaningful work. In short, he is trying to diversify and fine-tune the values for his audience.
Tim already knows his strengths and creative outlets, and he learned to embrace these. His previous boss caught a glimpse of his show, and she wanted Tim to invite her for his show. Relationships have a heavy value in this field. It makes it easier to recruit and have guests. With Tim and his nickname, Mr. Meaningful Work, he built his fame, easily noticeable on LinkedIn. This dramatically helps him attract talents to different organizations to help build support and appreciation for it.
You have that internal fulfillment where you are doing something that makes you excited, but there’s also an external impact. For Tim, meaningful work is any activity that energizes you and adds value to your community, even in small ways. You can even be marginal as you’re progressing as long as you are impactful and fulfilling. Meaningful work is something where people can find out more about you. Speaking of finding out about you, you can find Tim on his website and or LinkedIn. He is also on Instagram, Twitter, and Clubhouse. With that, hopefully, you’ve learned a trick or two on how to create your own podcast and how to make it fun, interesting, and interactive.
This article is based on a transcript from my Podcast The UnNoticed Show. You can listen here.
Cover Photo from Global Entrepreneurship Network