Multinationals turn to Weibo marketing in China

Sina Weibo is a unique Chinese social media platform. It is used by 250 million people in China and integrates 5 million new users every month. Sina Weibo accounts are literally used by everyone from journalists, businessmen to students and university professors. More than 5000 foreign firms like Siemens, Electrolux, IMF, IEEE are already very actively using Sina Weibo to promote their image in China. In this post, we explain how to use weibo to get noticed in China. Presentation given by Christian Dougoud during the GCPR Global meeting in Bangalore on 10th February 2012.

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