Imagine beinglost in an unfamiliar place, with only your will and determination to get out of it – that was how it felt when I entered the PR industry, or rather the working life for the first time. Time flies and it’s already been a month since I’ve transited from a fresh university graduate to being part of EASTWEST Public Relations, which opened a door for me to enter the world of PR.
I still remember vividly entering the PR industry with the impression that PR was all about being ‘the face’ of the company/organisation. Well technically, I wasn’t wrong. But the irony of it is little did I know that there was more than meets the eye. It was more than just looking good to and for your clients. However, I would be telling a blatant lie if I say I have not learned a substantial amount of knowledge so far. Being a greenhorn initially in almost everything, I can now say in confidence that I know how to:
- Create media pitches
- Do media monitoring
- Write and distribute press releases
- Write reports
- Write transcripts
- Create social media recommendations
- Content creation for presentations
- Compile media lists for the company and its clients
These things may look simple, but it takes some effort to grasp the gist of it. Definitely I’m a master of none and it is still ‘work in progress’, but it has been a very eye-opening and positive experience for me so far. Of course, having ample guidance as well as having a great team that creates a great environment to work with, makes all the difference. Slowly but surely, I got my head in the game and embrace the grind.
I am pretty sure that what I’ve experienced so far here is just the tip of the iceberg, but as the saying goes, “what doesn’t kill you makes you stronger”. I will only become better at the end of my stint at EASTWEST PR. I will continue to embrace the grind.