Last week LinkedIn announced its roll out of an updated LinkedIn Group Search. What this means now is that you will be able to reach the quickly growing LinkedIn user base of over 150 million in the groups they’re already a part of. Finding and engaging your niche just got easier. Niche engagement on LinkedIn is a powerful tool. The audience of LinkedIn can be largely more targeted to the people you want to engage with. As a social media platform for professionals, LinkedIn gets you noticed by the people that matter most to you and may even bring in leads. Want to get noticed on LinkedIn? Want more information about LinkedIn optimization? Contact EASTWEST PR and we can help.