New Marketing mechanisms or “How to make content King”

According to a recent McKinsey research, classic advertising has lost 2/3 of its impact in 20 years. Today’s consumer are exposed to so many ads that they have become immune to marketing messages. In this presentation, you will learn how you can still reach your target group by creating, publishing and optimizing online content. Consumers might have lost interest in mass media but they are still actively searching for content that helps them solve problems and lead productive jobs and lives. Today, web-users have the power to find any info about any product or services from anywhere at anytime. By following the rules of search engines, you can make your content King, drive traffic to your website and achieve your business goals. This presentation was given on 19th May 2010 at the European Chamber of Commerce in Beijing. Content marketing eastwest_public_relations_2010

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