In December 2010, 88.6 million people watched watched online video on an average day, up 32 percent from December 2009. A research conducted by Forbes found out that 59 % of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010). Some key facts from the most popular online video platform YouTube:
- Videos on YouTube exceed 2 billion views a day.
- 70% of YouTube’s traffic comes from outside the U.S.
- Over 3 million people are sharing online videos to at least one social networking platform.
According to Cisco, video will increase from 30% of internet traffic to 90% of internet traffic by 2013 (Cisco, 2010) If you still think that online video is not for your company, think again.