Online video, the rising network force

There are many applications to the use of online videos as part of a business and marketing strategy. Companies are looking more and more into videos to reach out to staff and partners who are not at the same location. Companies these days are looking at videos for example, to enhance communication between the management and staff allowing IT departments to be innovative and do things such as video training instead of getting staff to attend lessons physically, they can reach everybody and provide consistent training in a very short time period. On a Public Relations perspective, EASTWEST invest a lot of resources and research developing creative and innovative ways to connect clients and the media through online videos and spend a lot of resources into producing quality videos for clients who want to get noticed. 2011, is the year for online videos and is defining the way businesses communicate globally. Source: ZDNet Asia

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