Orient Europharma (Singapore) Pte Ltd has partnered with EASTWEST Public Relations for an upcoming launch of a new product for men’s health. The hormone replacement therapy product is targeted for middle-aged men in Singapore. EASTWEST is tasked to organise an influencer’s launch activity to create awareness about the product and its benefits amongst target audiences. The PR campaign is for a six-months period divide into a pre-launch, launch and sustaining phases to ensure ample exposure. Orient Europharma Singapore Pte Ltd is a subsidiary of international pharmaceutical company, Orient Europharma Co., Ltd.. It is licensed to distribute general pharmaceuticals, oncology, nutrition and baby care and healthcare supplements in Singapore.