This week’s ‘Masterclass’ FAQ asks, “How do you evaluate a PR agency?” In the video Jim James Director of EASTWEST PR sites a few methods of evaluation that need to be taken into account . Firstly you have to assess the agencies capabilities. Can they match up to your demands? Secondly, what is their cost? It may be that a smaller more local agency provides better value for money. Finally and potentially most importantly you need to look at their results. Watch the video to see why these 3 points are of particular significance. You can watch our video here, on iTunes, or at www.eastwestpr.tv and If you enjoyed it please rate it and join us next week for our next question, but what will it be? The ‘masterclass series’ is an opportunity for people to ask us at EASTWEST PR about the Public Relations industry. So the topics we cover are up to you. Whether you’re a recent graduate looking for a job, or a seasoned professional looking for an agency, feel free to ask us your question. To do so, visit our website or tweet us @eastwestpr.