This week’s ‘Masterclass’ FAQ question asks, “When in your business lifecycle should you hire an external PR agency?” Jim James Director at EASTWEST PR lets you know. Ultimately, you have to be able to afford one. Once you can afford it, there is no set time. You simply have to ensure there are genuine benefits to hiring the agency. You can watch our video here, on iTunes, or at EASTWEST PR TV and If you enjoyed it please rate it and join us next week for our next question, but what will it be? The ‘masterclass series’ is an opportunity for people to ask us at EASTWEST PR about the Public Relations industry. So the topics we cover are up to you. Whether you’re a recent graduate looking for a job, or a seasoned professional looking for an agency, feel free to ask us your question. To do so, visit our website or tweet us @eastwestpr.