Tech Data, a multinational IT distribution company, is laying the groundwork for its company and channel partners to meet demand for next generation technologies. A big part of this strategy was bolstered by Tech Data’s $2.6 billion acquisition of Avnet’s Technology Solutions (TS) business in Feb 2017. A key advantage of the acquisition is a larger geographic footprint, including a presence in Asia-Pacific, a new market region for Tech Data. Most recently, Rich Hume succeeded Bob Dutkowsky as CEO in June 2018, and he was visiting Singapore and India in August 2018.
With Rich’s tight schedule, EASTWEST had limited to only two interviews in each countries and therefore, we only reached out to the tier 1 media. As this was Rich’s and Tech Data’s first interview in APAC after acquisition, EASTWEST used this as a strategy and offered CNBC an exclusive interview to discuss Tech Data’s upcoming business plan in APAC. In addition, we had reached out to tier 1 tech publications in both countries to position Rich as a trusted industry advisor in the channel scene.
- Secured four interviews in total in both Singapore and India, which includes broadcast and top tier trade publications
- Secured 5 pieces of positive coverage