案例简介 易思闻思公关咨询公司协调安富利科技有限公司和华为技术公司在北京的合作协议签署事宜。易思闻思公关主要负责协调合作协议签署的过程中媒体关系的维护工作。其目标是提升安富利在中国的企业形象，并加强与外国媒体和中国媒体之间的亲密合作关系。仅仅在14天内，就有106篇新闻稿件产生。 安富利首席运营官Rick Hamada （左）接受经济日报记者（右）一对一的面访 我们的战略 为了保证Avnet TS 和华为的合作项目受到中外媒体的强烈关注，易思闻思公关公司利用自己专业经验制定以下计划： 战略和咨询：提供关于会议的关键信息和建议给目标媒体。起草公关计划和制定PR工作时间表。 起草内容发展：修改媒体列表和起草会议关键信息。发布媒体通告邮件并且同时为发言人准备媒体简介。 媒体接洽：发布媒体邮件，新闻稿件和相关材料给目标媒体，同时跟进目标媒体以传递准确关键的信息给大众。 项目管理：提供会场现场支持，并且管理协调媒体工作。为进行一对一访问的发言人提供口译服务。 报告：监控会前和会后的媒体报道，同时撰写会议总结和媒体报道总结给安富利。…
EASTWEST Public Relations, today announced it has been appointed as the Singapore PR agency of Sansan Inc, Japan-based leading provider of cloud-based contact management and sharing solutions. EASTWEST PR is tasked to develop and manage Sansan’s media relations programme in Singapore.
“We are honoured to be appointed as Sansan’s partner in the region, as it reflects their recognition of our expertise in PR and digital services. We look forward to growing this relationship, and to help Sansan achieve their business objectives in Singapore.” said Jim James, Agency founder and managing director.
Founded in 2007 in Japan, Sansan is the leading provider of cloud-based contact- management and sharing to customers in Japan and beyond. Sansan’s business card transcription service and cloud-based collaborative contact management software has empowered businesses to leverage and share their network as a team, enhancing productivity and unlocking new opportunities. Sansan has a portfolio of over 3,000 clients globally and works with leading international brands. EASTWEST helped Sansan announce its recent expansion in Asia with a new office in Singapore.
Chika Terada, CEO & Founder of Sansan Inc., said, “Singapore is an exciting place to be in right now, as technology rapidly makes its waves, connects more people, and opens up all sorts of opportunities for businesses. Having a digitally savvy partner like EASTWEST on our side gives us that edge in reaching out to our target audience with quicker stride. With EASTWEST’s successful track record in Asia and sound understanding of the B2B technology sector I have full confidence in their ability to grow our business within this region.”