Spirit of Enterprise (SOE), a non-profit organisation dedicated to promoting entrepreneurial spirit in Singapore, has selected EASTWEST Public Relations as its partner PR agency. EASTWEST will work with SOE for one year to help drive an awareness campaign on SOE programmes in Singapore. EASTWEST is tasked to promote SOE’s anchor programme, the annual Spirit of Enterprise (SOE) Awards which honours small and medium-sized entrepreneurs with humble beginnings and inspiring success stories. EASTWEST will also provide communications support to drum up awareness and interest on SOE’s other key initiatives which include the SOE-Entrepreneur Programme, which grants seed money to primary schools to develop the entrepreneurial skills of young students; the SOE Mentorship Programme which provides assistance and guidance to university students to prepare and defend their business plans; and the SOE Book which is a collation of practical stories and guidance on entrepreneurship and is based on student interviews with local entrepreneurs. “We are delighted to partner with EASTWEST. Aside from the strategic counsel that EASTWEST provides to SOE on our various activities, we are also able to leverage their expert knowledge on the best approach for our target audiences and influencers,” said Kelly Teoh, executive director, Spirit of Enterprise.