How to Raise the Brand Awareness for Western Schools in Asia (Part 1)

Here is the first part of a series on "How to raise brand awareness in Asia" which will discuss why and how Universities and schools should market themselves to the Asian community. Enjoy the reading. “Education is the great engine of personal development. It is through education that the daughter of a peasant can become… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 1)

Crisis Management: Comparing Asia and the West

The Need for Tailored Crisis Solutions In my previous posting, we spoke about Asia’s Social Media Growth and Asia’s rapid consumption of social media. While social media is a powerful tool that brand advertisers leverage upon, they must be constantly aware that social media presents itself as a double edged sword. Being an effective symmetric… Continue reading Crisis Management: Comparing Asia and the West

Insights into Asia’s Social Media Growth in 2012

Breakdown of Asia’s Social Media Potential – 2012 Social Media is now a key channel for corporate marketing and communications across Asia, with 81% of top Asian companies, having a branded social media presence in 2011, up from 40% in 2010. This figure is on par with 84% of Fortune100 companies. Laurent Decosse previously spoke… Continue reading Insights into Asia’s Social Media Growth in 2012

EASTWEST’s Traditional PR Services in China

EASTWEST has updated their Traditional PR services with a video describing three of our most popular services: Media Relations, Corporate Communication and Media Training. Watch the video below or go to our Traditional PR Services page at www.eastwestpr.com/traditional   Our LinkedIn page was updated as well. Check it out here and make sure to Follow… Continue reading EASTWEST’s Traditional PR Services in China

The Philippines’ Longest-Running Cable Television Event April 5-8

April 5-8, the 19th edition of this premier cable television event will be held, once again, at the SMX Convention Center in Pasay City. Philippines. Moving Forward! With this theme, the 2011 PCTA Convention will continue from where it left off in 2010. As today’s business environment becomes even more competitive, the four-day conference will… Continue reading The Philippines’ Longest-Running Cable Television Event April 5-8