With LinkedIn making waves recently for its acquisition of SlideShare, LinkedIn has made it easier to share and access presentations across its own platform. As has been shown time and again, B2B marketing over LinkedIn has the most ROI, and this acquisition hammers that point home. As LinkedIn is already the social network for everything… Continue reading LinkedIn Acquiring SlideShare: Professionally Profound?
In a report issued by the Social Media Examiner, 2012 shows a growing trend of B2B marketers not only adopting social media but innovating and advancing its uses. One of the most telling statistics is that this year, over 93% of B2B marketers say they are use social media to market their business, up from… Continue reading B2B Marketers Using Social Media: 2012 Trends
Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. Run by the Thoughtful Media Group and produced by Normandy Madden, former Managing Director of AdAge China, Thoughtful China looks at rapidly evolving marketing and media landscape is changing in China. With a weekly line up thought leaders… Continue reading Best Marketing Ads in China For 2011
This guest post is by Ving Chou of VC Marketing. No matter how small or large your company is, Public Relations (PR) is an important tool for any business to stay competitive in any industry sector. Businesses may either prefer to keep their marketing and public relations in-house, use an external PR agency or use… Continue reading 8 Reasons Why You Should Use a PR Agency
Is Renren an appropriate platform for B2B marketing? My first answer would be a straight "no" for a least 3 reasons: RenRen’s target audience is made of university student, which are rarely the main target of a B2B marketing strategy in China. is saturated with ads from brands such as BMW, China Mobile Communications, Estée… Continue reading Renren for business?
LinkedIn has become a key tool for marketing manager, head-hunters, branding manager, etc. With new features like the company profiles, the product/service pages or online job ads, LinkedIn is invaluable for getting insight into key topics, and creating opportunities to meet prospective clients and business partners. A few numbers about the platform: LinkedIn has more… Continue reading Linkedin for B2B: 8 good reasons to use it
Sina Weibo, also known as The Chinese Twitter, seems to be swiftly overtaking other popular microblogging services around the world. With new features seemingly being released weekly, the newest round comes in the form of corporate verification. Previously, it didn’t matter if the account was representing a person or a company, there was only one… Continue reading The Benefits Of Sina Weibo Enterprise Verification
"B2B MARKETERS ALLOCATE APPROXIMATELY 26% OF THEIR TOTAL MARKETING BUDGETS TO CONTENT MARKETING" Content marketing has become a critical component of B2B marketing. In this post, we discover some key findings of a research done by Marketo. This will help you identify the most popular types of content and channels, why they are used, and… Continue reading Online B2B marketing – trends and stats
Twitter is one of these must have tools when talking about social media. I stumbled upon an interesting article, which explained the dos and don’ts of the twittersphere. The article suggests that the major challenge companies face when engaging customers on a platform such as twitter is go get the right message broadcasted to the… Continue reading Follow me in the Tweetverse
Once again you booked a booth at a tradeshow but visitors were more interested in your competitors’ news and not so many journalists showed up at your conference. In this post we will explain how to use a simple and affordable tool that can avoid this kind of sad situation. By getting the attention of… Continue reading Using Google AdWords to Generate Leads