New LinkedIn Group Search: Finding Your Niche

Last week LinkedIn announced its roll out of an updated LinkedIn Group Search. What this means now is that you will be able to reach the quickly growing LinkedIn user base of over 150 million in the groups they’re already a part of. Finding and engaging your niche just got easier. Niche engagement on LinkedIn… Continue reading New LinkedIn Group Search: Finding Your Niche

Twitter: How Twitter is Empowering Businesses

In this video interview, Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for dummies gives some great insights into how you can use Twitter to connect with your audience, even offline. http://vimeo.com/29350830 Source: Social Media Examiner

Marketing: How Content Marketing Builds Trusted Relationships

In this video, C.C Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers and stand out above the stream of content online as well as guidelines to create a successful… Continue reading Marketing: How Content Marketing Builds Trusted Relationships

Marketing Budget Trends for B2B Firms

At EASTWEST PR we aim to ensure our clients are seen in their best light. Inevitably, B2B firms are restricted by their marketing budget. Recently with the development of technology and opportunities in social media, B2B firms have found new ways to promote their business online. Resultantly money can be spent in may ways such as… Continue reading Marketing Budget Trends for B2B Firms

Public Relations FAQ – Is it Better to work In House or in an Agency?

  This week’s ‘Masterclass’ FAQ question asks, “Is it better to work in house or in an agency?” Jim James Director at EASTWEST PR lists the pros and cons that will ensure your final decision is an informed one. You can watch our video here, on iTunes, or at  www.eastwestpr.tv  and If you enjoyed it please rate it… Continue reading Public Relations FAQ – Is it Better to work In House or in an Agency?

Public Relations FAQ – Who Should I Talk To About a Career In PR

 This week’s ‘Masterclass’ FAQ question asks, “Who should I talk to about a career in pr?” Jim James Director at EASTWEST PR guides you towards the right people to talk to about a job in PR. No matter how informative these FAQ’s are there is always somebody else you can talk to. Jim cites Career… Continue reading Public Relations FAQ – Who Should I Talk To About a Career In PR

Public Relations FAQ – When in your Business Lifecycle Should you Hire an External PR Agency?

This week’s ‘Masterclass’ FAQ question asks, “When in your business lifecycle should you hire an external PR agency?” Jim James Director at EASTWEST PR lets you know. Ultimately, you have to be able to afford one. Once you can afford it, there is no set time. You simply have to ensure there are genuine benefits… Continue reading Public Relations FAQ – When in your Business Lifecycle Should you Hire an External PR Agency?

Video Blogging – Finding the Perfect Video Host

Finding the correct video hosting site can be a testing task. There are so many out there and if, like me, you have very little previous experience in this feild, it is made even harder. At EASTWEST PR we have recently set up www. eastwestpr.tv on which there are numerous videos with different purposes. The most recent one… Continue reading Video Blogging – Finding the Perfect Video Host

Sina Weibo on The Economist

The Economist The Economist, the English-language weekly news and international affairs publication, largely renowned as the leading news magazine which strives to take part in the severe contest for pressing forward human intelligence against ignorance, seems to start recognize the phenomenal Chinese microblog server Sina Weibo. On one of the articles on its June 18th,… Continue reading Sina Weibo on The Economist