QUEENS UNIVERSITY BELFAST CHARTERS FLIGHT FOR CHINESE STUDENTS

Queen’s University Belfast has announced that it is arranging a chartered flight from Beijing to Belfast exclusively for students travelling from China this September (2020).   The flight is one of a number of safety measures the University is taking to ensure safe travel and quarantine for international students.   The flight, which will be… Continue reading QUEENS UNIVERSITY BELFAST CHARTERS FLIGHT FOR CHINESE STUDENTS

UK Influencer Survey 2020

The UK Influencer Survey 2020 reveals what types of post receive compensation and the amount influencers are paid, what the ‘supersectors’ are, the most popular and successful channels used by influencers, and why influencers are most likely to reject your pitch.     Findings include:   • 61% influencers charge for sponsored blog posts while… Continue reading UK Influencer Survey 2020

What is missing in the latest McKinsey Report on COVID-19?

How can AI will help your company to engage staff and clients? McKinsey & Company just issued a new report entitled ‘The COVID-19 recovery will be digital: A plan for the first 90 days.’ In the report the authors say ‘recent data show that we have vaulted five years forward in consumer and business digital… Continue reading What is missing in the latest McKinsey Report on COVID-19?

New LinkedIn Group Search: Finding Your Niche

Last week LinkedIn announced its roll out of an updated LinkedIn Group Search. What this means now is that you will be able to reach the quickly growing LinkedIn user base of over 150 million in the groups they’re already a part of. Finding and engaging your niche just got easier. Niche engagement on LinkedIn… Continue reading New LinkedIn Group Search: Finding Your Niche

Twitter: How Twitter is Empowering Businesses

In this video interview, Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for dummies gives some great insights into how you can use Twitter to connect with your audience, even offline. http://vimeo.com/29350830 Source: Social Media Examiner

Marketing: How Content Marketing Builds Trusted Relationships

In this video, C.C Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers and stand out above the stream of content online as well as guidelines to create a successful… Continue reading Marketing: How Content Marketing Builds Trusted Relationships

Marketing Budget Trends for B2B Firms

At EASTWEST PR we aim to ensure our clients are seen in their best light. Inevitably, B2B firms are restricted by their marketing budget. Recently with the development of technology and opportunities in social media, B2B firms have found new ways to promote their business online. Resultantly money can be spent in may ways such as… Continue reading Marketing Budget Trends for B2B Firms

Public Relations FAQ – Is it Better to work In House or in an Agency?

  This week’s ‘Masterclass’ FAQ question asks, “Is it better to work in house or in an agency?” Jim James Director at EASTWEST PR lists the pros and cons that will ensure your final decision is an informed one. You can watch our video here, on iTunes, or at  www.eastwestpr.tv  and If you enjoyed it please rate it… Continue reading Public Relations FAQ – Is it Better to work In House or in an Agency?

Public Relations FAQ – Who Should I Talk To About a Career In PR

 This week’s ‘Masterclass’ FAQ question asks, “Who should I talk to about a career in pr?” Jim James Director at EASTWEST PR guides you towards the right people to talk to about a job in PR. No matter how informative these FAQ’s are there is always somebody else you can talk to. Jim cites Career… Continue reading Public Relations FAQ – Who Should I Talk To About a Career In PR

Public Relations FAQ – When in your Business Lifecycle Should you Hire an External PR Agency?

This week’s ‘Masterclass’ FAQ question asks, “When in your business lifecycle should you hire an external PR agency?” Jim James Director at EASTWEST PR lets you know. Ultimately, you have to be able to afford one. Once you can afford it, there is no set time. You simply have to ensure there are genuine benefits… Continue reading Public Relations FAQ – When in your Business Lifecycle Should you Hire an External PR Agency?