Video Blogging – Finding the Perfect Video Host

Finding the correct video hosting site can be a testing task. There are so many out there and if, like me, you have very little previous experience in this feild, it is made even harder. At EASTWEST PR we have recently set up www. eastwestpr.tv on which there are numerous videos with different purposes. The most recent one… Continue reading Video Blogging – Finding the Perfect Video Host

Sina Weibo on The Economist

The Economist The Economist, the English-language weekly news and international affairs publication, largely renowned as the leading news magazine which strives to take part in the severe contest for pressing forward human intelligence against ignorance, seems to start recognize the phenomenal Chinese microblog server Sina Weibo. On one of the articles on its June 18th,… Continue reading Sina Weibo on The Economist

Public Relations FAQs – When Is The Right Time To Apply For A Job In PR

This week’s ‘Masterclass’ FAQ is a question asked by somebody looking for a job in PR. They ask, when is the best time to start looking for a job in Public Relations? In just over a minute Jim James Director of EASTWEST PR gives 3 answers, invaluable to any budding PR employee. His message is… Continue reading Public Relations FAQs – When Is The Right Time To Apply For A Job In PR

18 Weibo Tips That You Must Know (II)

sina weibo 18 Weibo Tips That You Must Know (II) Search for industry keywords, find out ongoing discussions and join them. For example, if you are a car company, you can search for “Want to by a Cruz?”. By doing this you can find out your potential customers and build your relationships with them. Interact… Continue reading 18 Weibo Tips That You Must Know (II)

18 Weibo Tips That You Must Know (I)

18 Weibo Tips That You Must Know (I) Worry about your weibo’s (microblog) poor follower population? Feel confused about how to microblog? Here we have 18 tips about microblogging that you have to know. Post your microblogs at the right time. Generally speaking, weibo users are active from 10 a.m. to noon and from 10… Continue reading 18 Weibo Tips That You Must Know (I)

APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

Recently, the annual Asia Pacific Digital Marketing Yearbook by Asia Digital Marketing Association was disseminated. The report covers 14 countries’ ad expenditure, internet usage ecommerce, and APAC digital growth trends over the past year. Let’s take a look. Some topline stats on ad expenditure: Asia has 825 million internet users which is 21% of it’s population… Continue reading APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

China digital marketing resources

This article give you everything you need to get your China online media strategy up and running. If that’s not enough or too much information, give us a call and we will work on a strategy for you. Chinese Search Engines: Google HK: www.google.com.hk Baidu: www.baidu.com Yahoo CN: www.yahoo.cn Yahoo TW: tw.search.yahoo.com SoSo: www.soso.com Youdao:… Continue reading China digital marketing resources

A New Stage SEO

Summar y: An Interview of SEO Expert Zhang Guoping by phpwind—A New Stage SEO Zhang Guoping, a Search Engine Optimization (SEO) expert in China, received an interview by phpwind in June, 2011. Zhang Guoping started his career as a website engineer; in 2002, he made his first website and initiated his career as a SEO… Continue reading A New Stage SEO

Digital Realty Trust Selects EASTWEST PR

Digital Realty Trust, a global owner, operator and developer of wholesale data centres, recently appointed EASTWEST Public Relations to handle its media relations in Singapore. Digital Realty Trust made a strategic entry into the Asia Pacific market with the recent acquisition of a data centre property in western Singapore.  Digital Realty Trust decided to partner… Continue reading Digital Realty Trust Selects EASTWEST PR

It Pays To Attend The 4th Annual GSMA Mobile Money Summit

The  GSMA Mobile Money Summit, will be held in Singapore 27-30 June, hosted at the Marina Bay Sands hotel. There will be many opportunities for you to reach your target audience. EASTWEST PR can help you with that. The Mobile Money Summit is an annual gathering that brings together key players from every sector of the industry,… Continue reading It Pays To Attend The 4th Annual GSMA Mobile Money Summit