Movements in Singapore media

Raju Gopalakrishnan is the new chief of Reuters Singapore bureau. Neil Chatterjee recently moved to the Reuters Jakarta bureau. Shanti Morais stays committed in keeping Asian Channels alive under a different publisher. Michael Tham has taken over Derek Rodriguez’s duties as editor of Industrial Automation Asia (IAA).

Orient Europharma Selects EASTWEST to Promote Product Launch in Singapore

Orient Europharma (Singapore) Pte Ltd has partnered with EASTWEST Public Relations for an upcoming launch of a new product for men’s health. The hormone replacement therapy product is targeted for middle-aged men in Singapore. EASTWEST is tasked to organise an influencer’s launch activity to create awareness about the product and its benefits amongst target audiences.… Continue reading Orient Europharma Selects EASTWEST to Promote Product Launch in Singapore

EASTWEST PR Celebrates 15 Years of Service to Clients

EASTWEST Public Relations celebrated its 15th year anniversary on 16th June, 2010, at Harry’s The Esplanade in Singapore. It was a reminiscent and fun-filled evening attended by over 60 close friends, clients, and partners who had previously worked together with EASTWEST PR. “With 15 years of experience, Asia wide connections and PR2.0 capabilities I believe… Continue reading EASTWEST PR Celebrates 15 Years of Service to Clients

SG Roundtable #3: Business Use of Social Media

Social Media: Different Folks, Different Strokesby Melinda Ilagan The truth about social media these days is that some people want to use it while others don’t. My theory of the latter is simple – either they do not believe in the platform, or they are unaware of social media’s existence.  Those who use social media… Continue reading SG Roundtable #3: Business Use of Social Media

IPv6: The Second Coming of the Digital Apocalypse?

OriginsT’was the year 1999. The World was in utter chaos. The new millennium was just looming round the corner, and people were in panic, frantic about the mysteries of the unknown future – “Y2K”. While the superstitious turned to Nostradamus and his prophecies of Doomsday, techies were dealing with an apocalypse of their own –… Continue reading IPv6: The Second Coming of the Digital Apocalypse?

EASTWEST PR Celebrates 15 Years of getting clients noticed

New identity reflects integration of digital content services Beijing|Singapore: June 15 2010. EASTWEST PR, a leading independent public relations firm, celebrates 15 years of service and launches a new identity to reflect a tightly integrated traditional and digital approach to getting clients noticed in Asia Pacific. Established in June 1995 in Singapore by managing director… Continue reading EASTWEST PR Celebrates 15 Years of getting clients noticed

EASTWEST Public Relations Recruiting Executive Associate (Beijing and Singapore)

EASTWEST Public Relations is looking for an Executive Associate to work with interesting B2B clients to create and implement regional traditional and new media strategies. Role responsibilities The Executive Associate role operates at three levels: • Ensuring that the strategy is effectively project-managed in line with the client agreement. • Feeding back into the team… Continue reading EASTWEST Public Relations Recruiting Executive Associate (Beijing and Singapore)