Online B2B marketing – trends and stats

"B2B MARKETERS ALLOCATE APPROXIMATELY 26% OF THEIR TOTAL MARKETING BUDGETS TO CONTENT MARKETING" Content marketing has become a critical component of B2B marketing. In this post, we discover some key findings of a research done by Marketo. This will help you identify the most popular types of content and channels, why they are used, and… Continue reading Online B2B marketing – trends and stats

Follow me in the Tweetverse

Twitter is one of these must have tools when talking about social media. I stumbled upon an interesting article, which explained the dos and don’ts of the twittersphere. The article suggests that the major challenge companies face when engaging customers on a platform such as twitter is go get the right message broadcasted to the… Continue reading Follow me in the Tweetverse