What are Backlinks and how do they help?

What is a backlink? A backlink is  a link from another site to content on your website. Backlinks are also called “inbound links” or “incoming links.”  Why are backlinks important? Backlinks are an indicator that content on your site is good, worth reading and valuable. Therefore, backlinks are an important factor in SEO and search… Continue reading What are Backlinks and how do they help?

The Importance of Anchor Text in Back-links

The  importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as… Continue reading The Importance of Anchor Text in Back-links

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both  SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes… Continue reading Incorporation of Company Branding and SEO

Google now discounts all reciprocal links

For a long time,  reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of… Continue reading Google now discounts all reciprocal links