EASTWEST Public Relations today announced it has been appointed as the Asia Pacific PR agency of Smaato, a leading global real-time advertising platform for mobile publishers and app developers. EASTWEST PR is tasked to develop and manage Smaato’s media and analyst relations program in APAC territories focusing on ASEAN, China and India. “EASTWEST PR loves to work with smart, creative… Continue reading Smaato Appoints EASTWEST PR in Asia Pacific
The New Age of PR in China A look into Morgan cars’ China approach Undeniably, traditional public relations still occupy its position among mass medium today, despite the shrinking benefits in print industry in recent years. However, the rising and booming of social media in China has developed far beyond everyone’s expectations, which also… Continue reading The New Age of PR in China – Integrated, Fast, Proactive
For any enterprise, a PR crisis is inevitable. Given the crucial importance of proper handling of a PR crisis to a company and the high transmission speed of social media, companies have to deal with a PR crisis successfully to stay afloat. When dealing with a PR crisis, companies should follow five principles: shoulder the… Continue reading PR Crisis In Asia: How Can Companies Prepare?
Global leader in life science analytical technologies, AB SCIEX, recently appointed EASTWEST Public Relations to manage its public relations campaign in the Asia Pacific region. The engagement is for a period of one year and involves offline and online PR strategies. AB SCIEX sees tremendous potential in helping customers in APAC, particularly in China, the… Continue reading AB SCIEX Appoints EASTWEST PR
China Academy of Telecommunication Research of MIIT recently published an article on China’s top 10 telecom buzzwords for 2010. Below are the selections. We translated and included some of their accompanying information. 1. Tri-network integration The tri-network integration is the integration of telecom, radio and TV, and Internet. After the integration, customers may use phones,… Continue reading 2010’s Top 10 Buzzwords for China’s Telecom Industry