Iceberg Interactive launches its latest game – Oriental Empires

Iceberg Interactive – A company into video game publishing based in Haarlem, Netherlands known for publishing games of independent developers wanted EASTWEST PR to carry out a publicity and social media campaign for the launch of their latest game – Oriental Empires.  EASTWEST PR planned Iceberg’s publicity strategy to suit the gaming   market, since the… Continue reading Iceberg Interactive launches its latest game – Oriental Empires

Differences between Google and Baidu

To enter the Chinese market, companies need to be familiar with the online tools available. If used wisely, search engines marketing can quickly increase a business’ online visibility and generates sales. In this post we outline a few differences between Google and Baidu. 1.  Different companies. Baidu is the largest search engine company in China… Continue reading Differences between Google and Baidu