Travel in the Time of Corona

What’s the outlook for China luxury hospitality in a post-pandemic world?               Download this informative report from Katana Creative Media, by clicking the button below.   KCM is a Creative Brand agency with offices in London, Beijing and Tokyo.   You can visit their website here: www.KatanaLondon.com Read the Report

WECHAT, LESSONS FOR GLOBAL MARKETERS

How can you use digital platforms in China? The lessons learned from brands in China on WeChat offer important clues to Global marketers on how conversational, social marketing will evolve on familiar channels like Facebook Messenger, WhatsApp, and Apple’s iMessage.     Check out this report which offers important clues to the future of global marketing.… Continue reading WECHAT, LESSONS FOR GLOBAL MARKETERS

EASTWEST PR appointed for 1st British Motor Sport Festival to be held in China

EASTWEST PR, Beijing, appointed as the official media relations partner for the 1st British MotorSport Festival in China. Having worked for Morgan Motor Company and Lotus Sports cars in China, the Agency was the natural choice. 2015 November 18 Beijing The Inaugural British Motor Sport Festival (BMF) is to be held in Beijing to establish British… Continue reading EASTWEST PR appointed for 1st British Motor Sport Festival to be held in China

Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

China mobile app WeChat breaks into US market

In a previous post, we introduced Wechat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the all-in-one mobile communicator from Tencent that seem to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing, and contact information exchange, etc. "WeChat registered… Continue reading China mobile app WeChat breaks into US market

Unlocking Business Through Socialized New Media

While people are preparing for an immiment and final conclusion of the world we are living in, social media is getting to the most flourishing time since its birth. Here let’s take a quick look at how it is impacting modern business. In China, new media has become the most powerful media with the fastest… Continue reading Unlocking Business Through Socialized New Media

What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Like every smart phone user, you have probably downloaded a fair number of mobile apps with the secret hope that one of them will finally do everything that you want it to do without inflicting psychedelic pop-up ads and wasting your battery. Like me you have come to the conclusion that there is still some… Continue reading What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Link Building, Search Engine Optimisation & Morgan Cars China

Today we’ll take a look at how the process of link building can be used as a marketing strategy of sorts within search engine optimisation (SEO) and how it can improve the visibility of a website in search engine results.  Search engine optimisation is the process of improving the visibility of a website or a… Continue reading Link Building, Search Engine Optimisation & Morgan Cars China

BMA Event Marketing Trends And Best Practices To Drive Growth In China: May 17 Beijing

Leveraging Traditional and New Media On May 17 at the Shangri-La Hotel in Beijing the Business Marketing Association will be holding an event titled "Marketing Trends and Best Practices To Drive Growth In China: Leveraging Traditional And New Media." This is the BMA’s first annual Go And Grow regional event series. The BMA is an… Continue reading BMA Event Marketing Trends And Best Practices To Drive Growth In China: May 17 Beijing

Outline of China’s Broadcasting Industry

              Many of you have been asking about the structure of the broadcast/media industry in China.  This post gives some insight into the roles and responsabilities of the official  policy makers in China. China adopts a mechanism of segregated operation and augmented supervision of each industry. The State Administration… Continue reading Outline of China’s Broadcasting Industry