China mobile app WeChat breaks into US market

In a previous post, we introduced Wechat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the all-in-one mobile communicator from Tencent that seem to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing, and contact information exchange, etc. "WeChat registered… Continue reading China mobile app WeChat breaks into US market

Chinese Whispers – Getting Grips with China’s Media

China is home to 1.3 billion people and is an economic powerhouse of the world. There are many opportunities for business to expand into this unknown territory. Setting out a clear, regulated and effective communication plan will ultimately secure international companies a place in this competitive and rewarding market. The media channels in China are… Continue reading Chinese Whispers – Getting Grips with China’s Media

Youku Buys Tudou: What That Means For PR In China

Youku and Tudou recently announced their  impending partnership where Youku will buy out Tudou for over $1bn. This consolidation is simply one of the many indicators of China organizing its businesses to better compete globally. But what does this all mean for the Online Video landscape, and more importantly the practice of Public Relations, in China?… Continue reading Youku Buys Tudou: What That Means For PR In China

Multinationals turn to Weibo marketing in China

Sina Weibo is a unique Chinese social media platform. It is used by 250 million people in China and integrates 5 million new users every month. Sina Weibo accounts are literally used by everyone from journalists, businessmen to students and university professors. More than 5000 foreign firms like Siemens, Electrolux, IMF, IEEE are already very… Continue reading Multinationals turn to Weibo marketing in China

China marketing lessons: 14 best Chinese social networks

Chinese social networks This post, inspired by the excellent research work of  Kai Lukoff, describes the major social networks active in China. Sina Weibo – Sina Weibo is a red-hot microblogging service that threatens China’s social networks with a new model. Can microblogging surpass social networking in terms of popularity in China? Its features now… Continue reading China marketing lessons: 14 best Chinese social networks

A Media in Asia Series – The Paradox that is China

This six part series aspires to illustrate one unique feature of country specific media each week. This week, China and its city newspapers (dushi bao), take center stage. Without a doubt, the sheer size of China makes it an influence unto itself, and, unruffled by western fads, China establishes its own trends. The authorities often… Continue reading A Media in Asia Series – The Paradox that is China

China in the PR Spotlight

PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from media elsewhere. The interview below illustrates the PR landscape and the challenges of PR in China. 1. What is the latest trend (change) in PR you have identified in your region? EASTWEST: One major trend… Continue reading China in the PR Spotlight