PR Crisis Management In Asia – SIA Plane Crash

A Case Study of PR Crisis Management Gone Right in Asia Pacific SIA Plane Crash Aftermath and PR Management Just as the image suggests, a PR crisis is both a danger as well as an opportunity for your company. Upon good handling, a crisis can transform into a victorious return, otherwise it might become a… Continue reading PR Crisis Management In Asia – SIA Plane Crash

Link Building, Search Engine Optimisation & Morgan Cars China

Today we’ll take a look at how the process of link building can be used as a marketing strategy of sorts within search engine optimisation (SEO) and how it can improve the visibility of a website in search engine results.  Search engine optimisation is the process of improving the visibility of a website or a… Continue reading Link Building, Search Engine Optimisation & Morgan Cars China

Digital PR Services In China

Check out the video below about Digital PR Services in China. Digital PR Services are the application of Public Relations strategy on the digital space. Digital PR can help you or your brand get noticed online which can increase traffic to your website and help develop your brand’s reputation. Services such as Search Engine Optimization… Continue reading Digital PR Services In China

Youku Buys Tudou: What That Means For PR In China

Youku and Tudou recently announced their  impending partnership where Youku will buy out Tudou for over $1bn. This consolidation is simply one of the many indicators of China organizing its businesses to better compete globally. But what does this all mean for the Online Video landscape, and more importantly the practice of Public Relations, in China?… Continue reading Youku Buys Tudou: What That Means For PR In China

Weibo For Business To Launch New Features

Sina Weibo is one of the most popular social media services in China, used by more than 300 million people at the end of February, 2012. Following the opening of Weibo for Business in June 2011, over 130 thousand companies have registered their Weibo account for digital marketing. At the end of this March, Sina… Continue reading Weibo For Business To Launch New Features

Multinationals turn to Weibo marketing in China

Sina Weibo is a unique Chinese social media platform. It is used by 250 million people in China and integrates 5 million new users every month. Sina Weibo accounts are literally used by everyone from journalists, businessmen to students and university professors. More than 5000 foreign firms like Siemens, Electrolux, IMF, IEEE are already very… Continue reading Multinationals turn to Weibo marketing in China

Social Media Trends and Predictions

In this post, mostly inspired by the work from Jeff Bullas, we give you a snapshot of social media trends and predictions.   Corporations will look to leverage their social media efforts People will communicate more using social media and less with email Social Media mobile marketing will takes off Google will “pagerank” and “map” peoples… Continue reading Social Media Trends and Predictions

The Benefits Of Sina Weibo Enterprise Verification

Sina Weibo, also known as The Chinese Twitter, seems to be swiftly overtaking other popular microblogging services around the world. With new features seemingly being released weekly, the newest round comes in the form of corporate verification. Previously, it didn’t matter if the account was representing a person or a company, there was only one… Continue reading The Benefits Of Sina Weibo Enterprise Verification

APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

Recently, the annual Asia Pacific Digital Marketing Yearbook by Asia Digital Marketing Association was disseminated. The report covers 14 countries’ ad expenditure, internet usage ecommerce, and APAC digital growth trends over the past year. Let’s take a look. Some topline stats on ad expenditure: Asia has 825 million internet users which is 21% of it’s population… Continue reading APAC Digital Growth: Asia Pacific Digital Marketing Yearbook

A Case Study on SEO from Sina Weibo

According to a case study on Sina Weibo SEO, ‘Take the shot and save our senior single ladies”, a user on Sina Weibo, dramatically got more than 6000 fans within 2 days. ‘Take the shot’ is certainly neither a super star nor a professional blogger. But as a John or Mary in China, how can… Continue reading A Case Study on SEO from Sina Weibo