Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Like every smart phone user, you have probably downloaded a fair number of mobile apps with the secret hope that one of them will finally do everything that you want it to do without inflicting psychedelic pop-up ads and wasting your battery. Like me you have come to the conclusion that there is still some… Continue reading What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

China marketing lessons: 14 best Chinese social networks

Chinese social networks This post, inspired by the excellent research work of  Kai Lukoff, describes the major social networks active in China. Sina Weibo – Sina Weibo is a red-hot microblogging service that threatens China’s social networks with a new model. Can microblogging surpass social networking in terms of popularity in China? Its features now… Continue reading China marketing lessons: 14 best Chinese social networks

China marketing lessons: email marketing in Chinese

            In this post, we follow Michael Tsui’s excellent insights on understanding email marketing in China. The rapid development of the Chinese Internet and enormous number of Internet users (over 400 million) offer great opportunity for market growth. As often, standard rules just don’t apply in China and localization remains… Continue reading China marketing lessons: email marketing in Chinese