Introduce product update for US-based security company to Japan and China. Situation Analysis International security software company wanted to announce the availability of a product update in China and Japan. The challenge to overcome was that this was just a software update, not a new product launch. The company had also not engaged the media… Continue reading Case Study :Introduce product update for US based security company to Japan and China.
Imperva appointed EASTWEST PR to manage the media relations outreach in China and Japan. We worked with our China and Japan local team, and as a team we generated over 91 pieces of coverage for the press release distribution in both China and Japan Market. EASTWESTPR has also managed to facilitate a virtual Interview… Continue reading Case Study: Media outreach for Imperva In China & Japan