Case Study :Introduce product update for US based security company to Japan and China.

Introduce product update for US-based security company to Japan and China. Situation  Analysis International security software company wanted to announce the availability of a product update in China and Japan. The challenge to overcome was that this was just a software update, not a new product launch. The company had also not engaged the media… Continue reading Case Study :Introduce product update for US based security company to Japan and China.

Case Study: Media outreach for Imperva In China & Japan

Imperva appointed EASTWEST PR to manage the media relations outreach in China and Japan. We worked with our China and Japan local team, and as a team we generated over 91 pieces of coverage for the press release distribution in both China and Japan Market.   EASTWESTPR has also managed to facilitate a virtual Interview… Continue reading Case Study: Media outreach for Imperva In China & Japan