Case Study :Introduce product update for US based security company to Japan and China.

Introduce product update for US-based security company to Japan and China. Situation  Analysis International security software company wanted to announce the availability of a product update in China and Japan. The challenge to overcome was that this was just a software update, not a new product launch. The company had also not engaged the media… Continue reading Case Study :Introduce product update for US based security company to Japan and China.