Key Highlights – Mar ’17

Sina Gaming featured an article by Yujia Zhu, senior business development manager at AppLovin about app monetization and specifically, three basic concepts every publisher should understand. Translation: If you are a developer or publisher that has just started using mobile ad traffic, it is confusing to the industry, or if you are feeling helpless about the… Continue reading Key Highlights – Mar ’17

Additive Manufacturing – What the Mind can Conceive, The Printer can Achieve

Additive manufacturing and 3D printing are usually mentioned together in the same breath. It’s only in its infancy, but it’s already disrupting a range of industries and the benefits are only limited by our own imagination.  From as early as 2014, Lockheed Martin and Honeywell were already incorporating additively manufactured components into their designs. In… Continue reading Additive Manufacturing – What the Mind can Conceive, The Printer can Achieve

The Future of Leadership Training

The HBR  October 2016 article “Why Leadership Training Fails” by Beer, Finnstrom and Scrhrader poses a radical rethink on training. Organisations spent US$356 billion globally on training in 2015 with questionable returns.  The implications are uncomfortable – both for leaders and training professionals. In a nutshell, training does not stick. People revert to what they have… Continue reading The Future of Leadership Training

Key Highlights – Feb ’17

      HRD Singapore featured Avnet in a human resources piece, on how they handle disruption in the HR industry. Avnet’s HR Director, Jennifer White was quoted as part of the article, showcasing Avnet’s innovative solutions to support the team. *** iFeng Gaming featured a by-lined article by Yujia Zhu, a senior business development manager… Continue reading Key Highlights – Feb ’17

Bulletin Board – Feb ’17

EASTWEST would like to send our well wishes to Caroline Fernandes on the arrival of her beautiful girl, Elise Alyson Fernandes. Congratulations on your new phase of life. Additive manufacturing has opened up a plethora of opportunities for various industries, from aviation to healthcare and from medicine to fashion. It offers new alternatives not just to… Continue reading Bulletin Board – Feb ’17

In the spotlight: Jim James, CEO and Founder

This month, we have a special feature on our CEO and Founder, Jim James, who just celebrated his 50 th birthday. Based in Beijing with his family, Jim also has a diversified portfolio as the founder of four other organisations. Read on to find out more about Jim’s journey since he started EASTWEST 22 years… Continue reading In the spotlight: Jim James, CEO and Founder

EASTWEST PR Wins & Renewals – Jan 17

EASTWEST supported CyberInt’s PR efforts through byline articles and interviews. CyberInt continues to partner with EASTWEST in 2017. EASTWEST will be supporting Malwarebytes’ launch in Asia Pacific, with media training and an event launch in Singapore. To find out more about EASTWEST PR’s happenings, read our newsletter here:  http://eepurl.com/cxb3l9

EASTWEST PR: Have You Met? – Jan 17

Caroline has been a Senior Associate on the EASTWEST team for more than a year. We would like to congratulate her on her soon-to-arrive baby girl! Caroline previously hails from India and she shares her insights on PR in the region: 1. Tell me a little more about yourself? As a Senior Associate at EASTWEST, I bring… Continue reading EASTWEST PR: Have You Met? – Jan 17

EASTWEST PR Key Highlights – Jan 17

Security Brief Asia featured Commscope’s 2017 predictions for trends in the enterprise sector, which include cloud migration, capital decisions, increased security and network convergence. The article was also featured in Data Center News Asia. Sina Gaming featured a press release by Hero Marketing Management on the recently concluded China Fun 2V1Poker Tournament 2016 Hero Cup. The release was also… Continue reading EASTWEST PR Key Highlights – Jan 17