How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

Online B2B marketing – trends and stats

"B2B MARKETERS ALLOCATE APPROXIMATELY 26% OF THEIR TOTAL MARKETING BUDGETS TO CONTENT MARKETING" Content marketing has become a critical component of B2B marketing. In this post, we discover some key findings of a research done by Marketo. This will help you identify the most popular types of content and channels, why they are used, and… Continue reading Online B2B marketing – trends and stats