LinkedIn PR Crisis Roundup

Crisis occurs when safety measures are not well taken care of. Organizations have to be prepared to take on a crisis when it occurs. Everyone would expect a big organization such as LinkedIn to have a crisis management plan in the event if their systems are being hacked. But there are also instances, where big… Continue reading LinkedIn PR Crisis Roundup

Silencing the Lamb – A PR coup in China

Silencing of the lamb China is now Lamborghini’s second largest market in the world, accounting for some 200 units in 2011, and ironically it’s high profile marque has been a liability in a PR coup for one businessman in China. On Consumer Rights Day, 15th March, a man allegedly annoyed with the service from his… Continue reading Silencing the Lamb – A PR coup in China

Pitching for Public Relations is a man made disaster

We lost a PR pitch today! It hurts. It cost us  time and real money.  I came away thinking that the sales process is a complete waste of time. Prospects never really understand how much work and emotional commitment EASTWEST puts in to win their business. We really want to help them get noticed; it is… Continue reading Pitching for Public Relations is a man made disaster