Introduce product update for US-based security company to Japan and China. Situation Analysis International security software company wanted to announce the availability of a product update in China and Japan. The challenge to overcome was that this was just a software update, not a new product launch. The company had also not engaged the media… Continue reading Case Study :Introduce product update for US based security company to Japan and China.
Published on ：03/09/2020 |Source：Security Brief Asia | Editor：Sara Barker Techday’s 10 Minute IT Jams provide sharp, to-the-point insights into emerging and established technology companies. Today we talk to F-Secure, a Europe-based cybersecurity firm with global reach – it protects more than 100,000 businesses worldwide. The company’s research arm, F-Secure Labs, publishes reports and advisories about… Continue reading Video: 10 Minute IT Jam F-Secure talks APTs and the Lazarus Group
Tech Data Signs Definitive Agreement to Acquire the Business of Inflow Technologies Tech Data is investing in next-generation technologies, strengthening its end-to-end portfolio and optimizing its footprint in Asia SINGAPORE, (Dec. 17, 2019) – Tech Data (Nasdaq: TECD) today announced it has entered into an agreement to acquire the business of Inflow Technologies (“Inflow Technologies”), a… Continue reading Tech Data Signs Definitive Agreement to Acquire the Business of Inflow Technologies
Tech Data Launches IBM Center of Competency in Singapore SINGAPORE – 28 Aug 2019 – Tech Data (Nasdaq: TECD) today announced the launch of its new virtual IBM center of competency (COC) which will enable partners in Singapore to innovate and accelerate their hybrid cloud, DevOps, automation, cyber security, data analytics and artificial intelligence journeys… Continue reading Tech Data Launches IBM Center of Competency in Singapore
Situation Analysis: Malwarebytes, a next generation anti-malware solution company has enjoyed high brand awareness and affinity in the U.S., but was relatively unknown in the APAC region, and was competing against well established brands such as Trend Micro, Symantec, and Kaspersky. This challenge was compounded by the fact that Malwarebytes was primarily known a consumer… Continue reading Becoming A Trusted Partner Through Valuable Insights
形式分析Malwarebytes，是一家在美国享有极高的品牌知名度和亲和力的下一代反恶意软件解决方案的公司 ，但在亚太地区人们对他还是比较陌生的情况下并与Trend Micro，Symantec和Kaspersky等知名品牌进行竞争。 Malwarebytes面对加剧挑战的事实是因为他们主要被认为是面向消费者的品牌，而该地区的业务重点则主要集中在中端市场企业客户。 实施阶段 我们不单单和一般的企业技术贸易出版物合作，并通过确定网络安全如何与整个企业相关来达到主流的出版物的青睐。我们也优先考虑本地出版物于区域出版物之上，因为这些是Malwarebytes销售线索最熟悉的出版物。 我们与内部的数据科学团队密切合作，从而国家准备了国家特定的统计数据，以制作出引人注目的故事，突出恶意软件的景观和对个别国家的影响。 取得成果 我们在9个月内之为恶意软件（Malwarebytes） 在亚太地区的顶级日报中，广播电台和贸易出版物，共收集了140多个剪报，（例如商业时报，海峡时报，太阳报，BFM89.9，商业镜报，联合早报，ZDNet和华南 早报）。 “新报”,“商业时报”，“海峡时报”和“亚洲新闻频道”等日报和广播节目的评论请求明显增加.