Marketing in China. Building reputation with social media and mobile channels

Today, a majority of Chinese people access internet with a mobile device. Wechat, with 300 million users, geo locattion, CRM and payment features has become a strategic marketing tool for Universities trying to crack the enormous potential of China. Here below is a presentation on “Reputational Campaigns in China” given at the China British Business… Continue reading Marketing in China. Building reputation with social media and mobile channels

How to Host A Virtual Event

Hosting Virtual Event: The new digital alternative With the digitization of almost everything in today’s modern society even in Public Relations, we observed more companies are considering hosting a virtual event rather than the traditional way of communicating to their audience. The use of social media, especially in Asia, has seen many preferring the use… Continue reading How to Host A Virtual Event

China marketing lessons: 14 best Chinese social networks

Chinese social networks This post, inspired by the excellent research work of  Kai Lukoff, describes the major social networks active in China. Sina Weibo – Sina Weibo is a red-hot microblogging service that threatens China’s social networks with a new model. Can microblogging surpass social networking in terms of popularity in China? Its features now… Continue reading China marketing lessons: 14 best Chinese social networks