Mavenir announces 5G Core Network and Cloud RAN solutions at 5G Asia

Mavenir a leading software network provider and pioneer in the 5G technology briefed EASTWEST PR on its requirement to leverage its participation at the 5G Asia program in Singapore. The company looked for a strategic communications outreach program to enhance its presence amongst its stakeholders. Based on Mavenir’s requirement, the agency came up with strategy… Continue reading Mavenir announces 5G Core Network and Cloud RAN solutions at 5G Asia

EU-ASEAN publishes annual business sentiment survey for European business

EU-ASEAN Business Council (EU-ABC) approached  EASTWEST PR to leverage its annual ASEAN Business Sentiment Survey amongst its stakeholders, in a focused and strategic manners in their three priority markets Singapore, Philippines, and Thailand. As part of the engagement EASTWEST PR, supported by developing an effective communications outreach programme, achieving EU- ABC’s two main objectives: To… Continue reading EU-ASEAN publishes annual business sentiment survey for European business

How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

2012 U.S. Presidential Debate Winner: Twitter

Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter

Latest Trend of Social Media in China

With Facebook’s falling stock struggling after falling  to half of IPO price in August, social media in China, by contrast, is forging ahead. After years of development, the Chinese social media have now diversified into many categories, including BBS, SNS, Blog, Micro-blog, Labs, Q&A, Wiki, etc. In this post we discover how Weibo and Weixin… Continue reading Latest Trend of Social Media in China

SEO Best Practices For A New Website

SEO: Key Tool for Website Traffic! SEO, also known as Search Engine Optimization is a way to keep an organization’s website visible on search engines to reach their target audience. Ranking on the top of the search engine results page results in higher traffic to an organization’s website.  There are On-Page SEO practices and Off-Page… Continue reading SEO Best Practices For A New Website

Link Building, Search Engine Optimisation & Morgan Cars China

Today we’ll take a look at how the process of link building can be used as a marketing strategy of sorts within search engine optimisation (SEO) and how it can improve the visibility of a website in search engine results.  Search engine optimisation is the process of improving the visibility of a website or a… Continue reading Link Building, Search Engine Optimisation & Morgan Cars China

LinkedIn Acquiring SlideShare: Professionally Profound?

With LinkedIn making waves recently for its acquisition of SlideShare, LinkedIn has made it easier to share and access presentations across its own platform. As has been shown time and again, B2B marketing over LinkedIn has the most ROI, and this acquisition hammers that point home. As LinkedIn is already the social network for everything… Continue reading LinkedIn Acquiring SlideShare: Professionally Profound?

Digital PR Services In China

Check out the video below about Digital PR Services in China. Digital PR Services are the application of Public Relations strategy on the digital space. Digital PR can help you or your brand get noticed online which can increase traffic to your website and help develop your brand’s reputation. Services such as Search Engine Optimization… Continue reading Digital PR Services In China

Youku Buys Tudou: What That Means For PR In China

Youku and Tudou recently announced their  impending partnership where Youku will buy out Tudou for over $1bn. This consolidation is simply one of the many indicators of China organizing its businesses to better compete globally. But what does this all mean for the Online Video landscape, and more importantly the practice of Public Relations, in China?… Continue reading Youku Buys Tudou: What That Means For PR In China