Smaato Appoints EASTWEST PR in Asia Pacific

EASTWEST Public Relations today announced it has been appointed as the Asia Pacific PR agency of  Smaato, a leading global real-time advertising platform for mobile publishers and app developers.  EASTWEST PR is tasked to develop and manage Smaato’s media and analyst relations program in APAC territories focusing on ASEAN, China and India. “EASTWEST PR loves to work with smart, creative… Continue reading Smaato Appoints EASTWEST PR in Asia Pacific

How to get your press release noticed and read

It’s the holiday season and as a PR professional, you probably have a pile of press releases on your table to disseminate before the holiday shopping craze hits. This also means, your endeared media friends would also receive a considerable amount of press releases during the period. The next question is how to get your… Continue reading How to get your press release noticed and read

China mobile app WeChat breaks into US market

In a previous post, we introduced Wechat (Chinese: 微信; pinyin: Wēixìn; literally “micro message”), the all-in-one mobile communicator from Tencent that seem to be able to do everything a smartphone user can possibly want, such as free video chat, text messaging, hold-to-talk voice messaging, photo/video sharing, location sharing, and contact information exchange, etc. "WeChat registered… Continue reading China mobile app WeChat breaks into US market

Unlocking Business Through Socialized New Media

While people are preparing for an immiment and final conclusion of the world we are living in, social media is getting to the most flourishing time since its birth. Here let’s take a quick look at how it is impacting modern business. In China, new media has become the most powerful media with the fastest… Continue reading Unlocking Business Through Socialized New Media

2012 U.S. Presidential Debate Winner: Twitter

Among hundreds of social media platforms, Twitter is one of the top 10 most visited websites on the Internet with a worldwide popularity of over 500 million active users by 2012. While it generates over 340 million tweets daily, Twitter is playing a very influential role in people’s social life, in the media industry and… Continue reading 2012 U.S. Presidential Debate Winner: Twitter

How to Raise the Brand Awareness for Western Schools in Asia (Part 1)

Here is the first part of a series on "How to raise brand awareness in Asia" which will discuss why and how Universities and schools should market themselves to the Asian community. Enjoy the reading. “Education is the great engine of personal development. It is through education that the daughter of a peasant can become… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 1)

What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Like every smart phone user, you have probably downloaded a fair number of mobile apps with the secret hope that one of them will finally do everything that you want it to do without inflicting psychedelic pop-up ads and wasting your battery. Like me you have come to the conclusion that there is still some… Continue reading What is WeChat, or will WeChat be the first Chinese web product to succeed outside of China?

Chinese Whispers – Getting Grips with China’s Media

China is home to 1.3 billion people and is an economic powerhouse of the world. There are many opportunities for business to expand into this unknown territory. Setting out a clear, regulated and effective communication plan will ultimately secure international companies a place in this competitive and rewarding market. The media channels in China are… Continue reading Chinese Whispers – Getting Grips with China’s Media

Online Video Marketing in China, the Do’s and Don’ts

Here is an interesting article talking about the online video marketing in China and the Chinese audience with latest data. As the Julia Q. Zhu mentioned, the marketers should pay attention to the quality of the interaction when evaluating campaign progress. I think it may worth your reading, especially for the marketers in China. China’s online consumers are… Continue reading Online Video Marketing in China, the Do’s and Don’ts

Latest Trend of Social Media in China

With Facebook’s falling stock struggling after falling  to half of IPO price in August, social media in China, by contrast, is forging ahead. After years of development, the Chinese social media have now diversified into many categories, including BBS, SNS, Blog, Micro-blog, Labs, Q&A, Wiki, etc. In this post we discover how Weibo and Weixin… Continue reading Latest Trend of Social Media in China