Do you Tweet?

The global attention surrounding Twitter has an unrelenting momentum. In April of this year, the number of Twitter subscribers reached 112.7 million worldwide. This is a three-fold increase year-on-year and the current pace of growth is showing no signs of slowing down. You might not know it but Twitter is also gaining popularity here in Japan.… Continue reading Do you Tweet?

China in the PR Spotlight

PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from media elsewhere. The interview below illustrates the PR landscape and the challenges of PR in China. 1. What is the latest trend (change) in PR you have identified in your region? EASTWEST: One major trend… Continue reading China in the PR Spotlight

EASTWEST PR Celebrates 15 Years of getting clients noticed

New identity reflects integration of digital content services Beijing|Singapore: June 15 2010. EASTWEST PR, a leading independent public relations firm, celebrates 15 years of service and launches a new identity to reflect a tightly integrated traditional and digital approach to getting clients noticed in Asia Pacific. Established in June 1995 in Singapore by managing director… Continue reading EASTWEST PR Celebrates 15 Years of getting clients noticed