Becoming A Trusted Partner Through Valuable Insights

Situation Analysis: Malwarebytes, a next generation anti-malware solution company has enjoyed high brand awareness and affinity in the U.S., but was relatively unknown in the APAC region, and was competing against well established brands such as Trend Micro, Symantec, and Kaspersky. This challenge was compounded by the fact that Malwarebytes was primarily known a consumer… Continue reading Becoming A Trusted Partner Through Valuable Insights

通过宝贵的见解成为值得信赖的合作伙伴

形式分析Malwarebytes,是一家在美国享有极高的品牌知名度和亲和力的下一代反恶意软件解决方案的公司 ,但在亚太地区人们对他还是比较陌生的情况下并与Trend Micro,Symantec和Kaspersky等知名品牌进行竞争。 Malwarebytes面对加剧挑战的事实是因为他们主要被认为是面向消费者的品牌,而该地区的业务重点则主要集中在中端市场企业客户。   实施阶段 我们不单单和一般的企业技术贸易出版物合作,并通过确定网络安全如何与整个企业相关来达到主流的出版物的青睐。我们也优先考虑本地出版物于区域出版物之上,因为这些是Malwarebytes销售线索最熟悉的出版物。 我们与内部的数据科学团队密切合作,从而国家准备了国家特定的统计数据,以制作出引人注目的故事,突出恶意软件的景观和对个别国家的影响。 取得成果 我们在9个月内之为恶意软件(Malwarebytes)   在亚太地区的顶级日报中,广播电台和贸易出版物,共收集了140多个剪报,(例如商业时报,海峡时报,太阳报,BFM89.9,商业镜报,联合早报,ZDNet和华南 早报)。 “新报”,“商业时报”,“海峡时报”和“亚洲新闻频道”等日报和广播节目的评论请求明显增加.  

My maiden experience (thus far) in the PR industry

  Imagine beinglost in an unfamiliar place, with only your will and determination to get out of it – that was how it felt when I entered the PR industry, or rather the working life for the first time. Time flies and it’s already been a month since I’ve transited from a fresh university graduate… Continue reading My maiden experience (thus far) in the PR industry

EASTWEST Public Relations Group Celebrates 21st Anniversary Milestone

SINGAPORE, 21 June 2016 – EASTWEST Public Relations Group, a leading independent public relations network in the Asia Pacific region celebrates in the month of June  the company’s 21 years of partnering with international clients to help promote their brands  in Asia. From its humble beginnings in 1995 as a Singapore PR called EASTWEST Communications, the… Continue reading EASTWEST Public Relations Group Celebrates 21st Anniversary Milestone

How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Here is the second part of our series on “ How to raise brand awareness in Asia” . In the first part, we gave highlighted some characteristics of education in Asia.  In this new article, we will discover PR and marketing tactics for western schools and universities to create buzz, build a brand and a customer base in… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Link Building, Search Engine Optimisation & Morgan Cars China

Today we’ll take a look at how the process of link building can be used as a marketing strategy of sorts within search engine optimisation (SEO) and how it can improve the visibility of a website in search engine results.  Search engine optimisation is the process of improving the visibility of a website or a… Continue reading Link Building, Search Engine Optimisation & Morgan Cars China

Comparative Study of Twitter and Sina Weibo

China was left behind when Facebook and Twitter were out to serve the “social monsters”, but in recent years China is catching up rapidly on the path of massive social media application among Chinese citizens, thanks to RenRen and Sina Weibo, the respective Facebook and Twitter counterparts. However, how Chinese use social media is vastly… Continue reading Comparative Study of Twitter and Sina Weibo

Weibo For Business To Launch New Features

Sina Weibo is one of the most popular social media services in China, used by more than 300 million people at the end of February, 2012. Following the opening of Weibo for Business in June 2011, over 130 thousand companies have registered their Weibo account for digital marketing. At the end of this March, Sina… Continue reading Weibo For Business To Launch New Features

Verne Harnish In Beijing: Boosting Your Business With The Rockefeller Habits Workshop

On February 29 through March 1 2012 there was a workshop presented by Verne Harnish in Beijing called Mastering The Rockefeller Habits organized in part by EO Beijing, Agenda Magazine and EASTWEST Public Relations. This workshop wasn’t like most and that is because of the speaker: Verne Harnish, founding member of the Entrepreneur’s Organization over 20 years ago came… Continue reading Verne Harnish In Beijing: Boosting Your Business With The Rockefeller Habits Workshop

Weibo For B2B Businesses

Already familiar with Sina Weibo? Want to know how it can be used to help your business grow in China or Weibo Services? Check out this screencast on how to use Weibo for B2B business, written by Kelvin and Nicole and presented by Daniel. Want to know more? Have a question? Leave us a comment… Continue reading Weibo For B2B Businesses