EASTWEST PR Appointed as PR Partner for the Asia Pacific Entrepreneurship Awards 2017 Singapore

The recipients of the Asia Pacific Entrepreneurship Award posing with Enterprise Asia's chairman Dr Fong Chan Onn and president, William Ng. The APEA is the region's most important award for entrepreneurship, and is awarded in 14 markets across Asia and the Pacific each year. (PRNewsfoto/Enterprise Asia)

The prestigious Asia Pacific Entrepreneurship Awards is a world-class Award recognizing and honouring business leaders and outstanding performance and tenacity in developing successful businesses within the region. EASTWEST Public Relations, today announced it has partnered with Enterprise Asia as the PR Partner for the Asia Pacific Entrepreneurship Awards (APEA) 2017 Singapore Chapter; the prestigious flagship… Continue reading EASTWEST PR Appointed as PR Partner for the Asia Pacific Entrepreneurship Awards 2017 Singapore

EASTWEST PR celebrates 18 years of public relations in Asia, announces UK presence to boost international reach

SINGAPORE, BEIJING, LONDON, 12th June 2013 —  EASTWEST Public Relations, one of Asia’s leading independent PR firms celebrates 18 years of helping brands get noticed in Asia this June. Commenting on the anniversary,  Jim James, company founder and chairman said: “EASTWEST PR celebrates 18 years with wonderful clients, without whom the life of the Agency will be… Continue reading EASTWEST PR celebrates 18 years of public relations in Asia, announces UK presence to boost international reach

How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Here is the second part of our series on “ How to raise brand awareness in Asia” . In the first part, we gave highlighted some characteristics of education in Asia.  In this new article, we will discover PR and marketing tactics for western schools and universities to create buzz, build a brand and a customer base in… Continue reading How to Raise the Brand Awareness for Western Schools in Asia (Part 2)

Changing Role of PR in the Marketing Mix Today

In our lives, everyone cannot live without public relations. From personal life to relationships, from individual to organization, from organization to organization, from government to citizens, from country to the world, the relationships between them are all related to public relations, is a communication management. In this post we are going to explain what exactly… Continue reading Changing Role of PR in the Marketing Mix Today

LinkedIn PR Crisis Roundup

Crisis occurs when safety measures are not well taken care of. Organizations have to be prepared to take on a crisis when it occurs. Everyone would expect a big organization such as LinkedIn to have a crisis management plan in the event if their systems are being hacked. But there are also instances, where big… Continue reading LinkedIn PR Crisis Roundup

Comparative Study of Twitter and Sina Weibo

China was left behind when Facebook and Twitter were out to serve the “social monsters”, but in recent years China is catching up rapidly on the path of massive social media application among Chinese citizens, thanks to RenRen and Sina Weibo, the respective Facebook and Twitter counterparts. However, how Chinese use social media is vastly… Continue reading Comparative Study of Twitter and Sina Weibo

Social Media: Social Mobility and The Big Data

2012 is slated to be the year of the "big data" for  IT corporations and it seems that social media networks have become a big contributor to this data wave. Social media players such as Facebook, YouTube, Twitter, Instagram and Pinterest  among others have been experiencing an increase in user activities over the last 12 months.… Continue reading Social Media: Social Mobility and The Big Data

Outline of China’s Broadcasting Industry

              Many of you have been asking about the structure of the broadcast/media industry in China.  This post gives some insight into the roles and responsabilities of the official  policy makers in China. China adopts a mechanism of segregated operation and augmented supervision of each industry. The State Administration… Continue reading Outline of China’s Broadcasting Industry

CCBN 2012: One Month And Counting!

Next month marks the annual event China Content Broadcasting Network (CCBN), held March 20-23 in Beijing, China. Each year CCBN is host to numerous speakers from around the world focusing on the unique issues facing China’s broadcast and telecom industry.  Last year saw keynote speeches by big players in the industry including Cisco, Motorola, and… Continue reading CCBN 2012: One Month And Counting!

Best Marketing Ads in China For 2011

Thoughtful China is a weekly talk show about the state of marketing, public relations and the media in China. Run by the Thoughtful Media Group and produced by Normandy Madden, former Managing Director of AdAge China, Thoughtful China looks at rapidly evolving marketing and media landscape is changing in China. With a weekly line up thought leaders… Continue reading Best Marketing Ads in China For 2011