What is a backlink? A backlink is a link from another site to content on your website. Backlinks are also called “inbound links” or “incoming links.” Why are backlinks important? Backlinks are an indicator that content on your site is good, worth reading and valuable. Therefore, backlinks are an important factor in SEO and search… Continue reading What are Backlinks and how do they help?
COVID-19 and the Viral PR Mindset Jim James Managing Director EASTWEST Public Relations Group The post COVID-era for PR marketing seems to have been fundamentally changed due to the current COVID-19 Crisis. It’s a global crisis, but guess… Continue reading The Viral PR Mindset
Situation Analysis: Malwarebytes, a next generation anti-malware solution company has enjoyed high brand awareness and affinity in the U.S., but was relatively unknown in the APAC region, and was competing against well established brands such as Trend Micro, Symantec, and Kaspersky. This challenge was compounded by the fact that Malwarebytes was primarily known a consumer… Continue reading Becoming A Trusted Partner Through Valuable Insights
形式分析Malwarebytes，是一家在美国享有极高的品牌知名度和亲和力的下一代反恶意软件解决方案的公司 ，但在亚太地区人们对他还是比较陌生的情况下并与Trend Micro，Symantec和Kaspersky等知名品牌进行竞争。 Malwarebytes面对加剧挑战的事实是因为他们主要被认为是面向消费者的品牌，而该地区的业务重点则主要集中在中端市场企业客户。 实施阶段 我们不单单和一般的企业技术贸易出版物合作，并通过确定网络安全如何与整个企业相关来达到主流的出版物的青睐。我们也优先考虑本地出版物于区域出版物之上，因为这些是Malwarebytes销售线索最熟悉的出版物。 我们与内部的数据科学团队密切合作，从而国家准备了国家特定的统计数据，以制作出引人注目的故事，突出恶意软件的景观和对个别国家的影响。 取得成果 我们在9个月内之为恶意软件（Malwarebytes） 在亚太地区的顶级日报中，广播电台和贸易出版物，共收集了140多个剪报，（例如商业时报，海峡时报，太阳报，BFM89.9，商业镜报，联合早报，ZDNet和华南 早报）。 “新报”,“商业时报”，“海峡时报”和“亚洲新闻频道”等日报和广播节目的评论请求明显增加.
15 June, 2016 – SYDNEY – Avnet, Inc. (NYSE: AVT), a leading global technology distributor, today announced that it has named Jennifer White as Human Resources Director for the Technology Solutions business in Australia and New Zealand. Jennifer will be responsible for helping Avnet attract, engage, develop and reward a diverse and highly-skilled team. Jennifer… Continue reading Jennifer White joins Avnet as Human Resources Director for Australia and New Zealand
15 June, 2016 – SYDNEY – Avnet, Inc. (NYSE: AVT), a leading global technology distributor, today announced that it has named Jennifer White as Human Resources Director for the Technology Solutions business in Australia and New Zealand. Jennifer will be responsible for helping Avnet attract, engage, develop and reward a diverse and highly-skilled team.… Continue reading Jennifer White joins Avnet as Human Resources Director for Australia and New Zealand
EASTWEST Public Relations today announced it has been appointed as the Asia Pacific PR agency of Smaato, a leading global real-time advertising platform for mobile publishers and app developers. EASTWEST PR is tasked to develop and manage Smaato’s media and analyst relations program in APAC territories focusing on ASEAN, China and India. “EASTWEST PR loves to work with smart, creative… Continue reading Smaato Appoints EASTWEST PR in Asia Pacific
Hosting Virtual Event: The new digital alternative With the digitization of almost everything in today’s modern society even in Public Relations, we observed more companies are considering hosting a virtual event rather than the traditional way of communicating to their audience. The use of social media, especially in Asia, has seen many preferring the use… Continue reading How to Host A Virtual Event
Crisis occurs when safety measures are not well taken care of. Organizations have to be prepared to take on a crisis when it occurs. Everyone would expect a big organization such as LinkedIn to have a crisis management plan in the event if their systems are being hacked. But there are also instances, where big… Continue reading LinkedIn PR Crisis Roundup
China was left behind when Facebook and Twitter were out to serve the “social monsters”, but in recent years China is catching up rapidly on the path of massive social media application among Chinese citizens, thanks to RenRen and Sina Weibo, the respective Facebook and Twitter counterparts. However, how Chinese use social media is vastly… Continue reading Comparative Study of Twitter and Sina Weibo